DESIGNATIONS
Certified Estate Specialist
The Certified Estate Specialist (CES) designation reflects a professional focus on the proper handling of estate-related auctions and personal property liquidation. This includes working with family members, attorneys, accountants, and other parties involved in the estate process, while recognizing the legal and practical considerations that often accompany estate settlement. In many cases, that means aligning the personal property process with key probate requirements, including the authority of the personal representative, required notices to interested parties and creditors, asset documentation and inventory, valid claims and obligations, and clear recordkeeping for reporting, accounting, and final distribution.
Auction Marketing Management
The Auction Marketing Management (AMM) designation reflects a professional focus on the marketing strategy and systems behind successful auctions. It emphasizes a modern, measurable approach to auction promotion, including brand identity, buyer engagement, website performance, technical SEO, Google Business visibility, organic content, paid advertising, analytics, and marketing technology. This designation supports the use of consistent, data-informed marketing practices to strengthen auction visibility, reach qualified buyers, measure performance, and refine strategy over time.